Hello Friends,
Again i am with a new topic. called " what is marketing?". basically i am not a so much big talented ,big giant on marketing .i am simply a pass student (without honors) science student.having biology as main stream.
But i am observing my class mates are ,saying and understanding some different ,when some one asking about marketing.so lets read this article .hope get new way of thinking....READ READ READ ......
LET'S UNDERSTAND WHAT is Market?
MARKET CAn be defined as any physical existing place or a virtual place( virtual means that not exist physically),where it have potential buyers.
-defination by ABINASH DASH
LETS EXPLAIN IT---
i have mentioned three important points--
1.potential buyers.
2,physical place.
3,virtual place.
1,potential buyers means ...people having capacity to buy.suppose anyone want BMW ,but in mayurvanj area,,,how many have this capacity tha bhubaneswar area??? so want is everyhere ,but buying capacity ,is only there,who have money..so buyers having potential to buy....is potential buyers meaning....
2,physical place means - aree "" hata""" odia re,,"""'mandi,""""',hindi,,re,,,,helaaa.....mane a physical place where buyers and sellers meet and goods and service exchanged in monetary way.
3,virtual place- means the market which physically not exist. how is it possible??? arre frds FACEBOOK..GOOGLE,EBAY, AMAZON, ORKUT,TWITTER, YAHOO,YAMMER, TUmBLER, WORDPRESS, HUBPAGE, AND EVERY PORN SITE...AND EVERY WEB PAGE ,,IS ITS EXAMPLE......WHERE IT HAS NO Physical existance ,but still have huge crowd and huge business and huge money,even a web page owner earns ,while sleeping with his girlfrd or wife.... how??? its many way want to know consult me....
(frds wait my OWN hosted -business PORN WEB going to realese....
)
so lets come to our topic.,,,,u understand what is market.....ok then What is Marketing ?
ACCORDING TO "chartered institute of marketing"" -marketing is the management process responsible for identifying,anticicpating and satisfying customer needs in a profitable way......
but before explaining this defination let me say my modification to this defination ,mixing all said defiantion.....so marketing defined as----DEFINATION BY -ABINASH DASH
""The process of management of an business organisation,which responsible for identifying, anticipating , communicating and satisfying customer as well as business organisation needs in a profitable way..""
SO here let it explain----i have mentioned follwing points ---
1,identifying
2,anticipating
3,communicating
4,satisfying the needs
a)of customer
b)of business organisation
b)of business organisation
5,profiatble way.
so lets begin
1,identifying- frds before 90 or during 80's market was selling oriented .means first stage was product launching and then creating demand and selling...u can take exmaple of bajaj scooter.....but today .....
market is identifying the needs or searching the demand or needs or want of the potential buyers..let me give one success story..APPLE I-PHONE 4 OR 5...
.STEVE JOBS .mainly mixed the phone-ipod-internet in one which named as i-phone.what he and his company did? they invested what the young or mass geneartion wants ,they made reaserch on what features would demanded by people..they have invested on reaserch huge,,,not only his copmany is researching about demand and wants...but various new MNCs also investing huge billoin dollars..in it,,just to identify the need and also wants .....then they manufacturing the product,,,,,,but previously it was no identification of needs or want.....
2,Anticipating- means like a SWOT ANALYSIS..... finding out strentgh,weakness and oppertunity and threats....lets give one example....
after STEVE JOBS apple iphone ,what he introduced is ..the desktop computers to hands..and indirectly affecting the MICROSOFT SOFtWARE COPMANY....steve jones made computer to hand with features of computer....so MICROSOFT NOW BEFORE RELASE OF ANY NEW FEATURE WILL anticicpate...and then will relaesae to market....nd already,,IT HAS combined with NOKIA nad relaesd LUMIA models....but IPHONE ...IS MUCH ADVANCE THAN lumia....and etc of windows phones....so anticipating is mainly to proctect the product from copmetitors..now microsoft has taken YAMMER SOCIAL NETWORKING SITE IN 720 MILLION DOLLAR.....
3,communicating-
ok whats this communicating,after identifying needs and demand ,we made a product,,but to know about the whole world,,if we will not say we have made product,then ,,,no one will buy it...its called advertiseing ,promoting,etc...
see in BIGBOSS , the main brand last yr sponcerd is VODAFONE...its hording ,ads covers was everywhere in bigboss house...apart from that there was GARNIER' hordings ,products ,,and ek CHadi ka vi ads ek wall pe chipka hua tha,,syad...so...
bigboss collecting more than 1000 crore only for the inhouse ads and rest are break advertisements....and so why all this??? why vodafone paying so much.....u know per 10 second ad on KBC OR BIGBOSS is nearly 3 to 4 crore...why ??? only to COMMUNICATE THE product to its buyers....to make the whole world to know about the prodcut...
4,satisfying needs of
a) customers- what the need and demand ,,,will be satisfied sure,,becoz in modrn marketing way ,we are doing reseacrh on need ,the developing the product,,but in which condition it cannot make satisfy??/ suppose u see the LUMIA 800 AND IPHONE 4...THE CAMERA OF IPHONE 4 far batter than LUMIA 800 OR 900...SO if it has launched its product...but may it not satisfy some camera ...saukin...log....so...there comes need is not satisfied in a comaprable basis,,,,,
b) of business organisation-
business organisation needs are what ....only profit profit profit,,,,,so it shud be satisfied..otherwise there will no production....and also,,,profit will come ,if there is customer satisfiction and many more factors involved in that.....primary is profit...so need of business organisation is priamrily is profit....
5,profitable way-- i said now,,is profiatble way...means 2 rupee lagoo,,,aur 2.1 aur jyada se bechooooo......
i hope u all understand..what is marketing,,let me conclude is-
marketing mainly finding out needs and demand ,then creating the product and then advertiseing these thro media,,and selling in profit.......ok,,,,or any doubt,,,ask me in class ......ok,,its enough for all of u.....
so lets begin
1,identifying- frds before 90 or during 80's market was selling oriented .means first stage was product launching and then creating demand and selling...u can take exmaple of bajaj scooter.....but today .....
market is identifying the needs or searching the demand or needs or want of the potential buyers..let me give one success story..APPLE I-PHONE 4 OR 5...
.STEVE JOBS .mainly mixed the phone-ipod-internet in one which named as i-phone.what he and his company did? they invested what the young or mass geneartion wants ,they made reaserch on what features would demanded by people..they have invested on reaserch huge,,,not only his copmany is researching about demand and wants...but various new MNCs also investing huge billoin dollars..in it,,just to identify the need and also wants .....then they manufacturing the product,,,,,,but previously it was no identification of needs or want.....
2,Anticipating- means like a SWOT ANALYSIS..... finding out strentgh,weakness and oppertunity and threats....lets give one example....
after STEVE JOBS apple iphone ,what he introduced is ..the desktop computers to hands..and indirectly affecting the MICROSOFT SOFtWARE COPMANY....steve jones made computer to hand with features of computer....so MICROSOFT NOW BEFORE RELASE OF ANY NEW FEATURE WILL anticicpate...and then will relaesae to market....nd already,,IT HAS combined with NOKIA nad relaesd LUMIA models....but IPHONE ...IS MUCH ADVANCE THAN lumia....and etc of windows phones....so anticipating is mainly to proctect the product from copmetitors..now microsoft has taken YAMMER SOCIAL NETWORKING SITE IN 720 MILLION DOLLAR.....
3,communicating-
ok whats this communicating,after identifying needs and demand ,we made a product,,but to know about the whole world,,if we will not say we have made product,then ,,,no one will buy it...its called advertiseing ,promoting,etc...
see in BIGBOSS , the main brand last yr sponcerd is VODAFONE...its hording ,ads covers was everywhere in bigboss house...apart from that there was GARNIER' hordings ,products ,,and ek CHadi ka vi ads ek wall pe chipka hua tha,,syad...so...
bigboss collecting more than 1000 crore only for the inhouse ads and rest are break advertisements....and so why all this??? why vodafone paying so much.....u know per 10 second ad on KBC OR BIGBOSS is nearly 3 to 4 crore...why ??? only to COMMUNICATE THE product to its buyers....to make the whole world to know about the prodcut...
4,satisfying needs of
a) customers- what the need and demand ,,,will be satisfied sure,,becoz in modrn marketing way ,we are doing reseacrh on need ,the developing the product,,but in which condition it cannot make satisfy??/ suppose u see the LUMIA 800 AND IPHONE 4...THE CAMERA OF IPHONE 4 far batter than LUMIA 800 OR 900...SO if it has launched its product...but may it not satisfy some camera ...saukin...log....so...there comes need is not satisfied in a comaprable basis,,,,,
b) of business organisation-
business organisation needs are what ....only profit profit profit,,,,,so it shud be satisfied..otherwise there will no production....and also,,,profit will come ,if there is customer satisfiction and many more factors involved in that.....primary is profit...so need of business organisation is priamrily is profit....
5,profitable way-- i said now,,is profiatble way...means 2 rupee lagoo,,,aur 2.1 aur jyada se bechooooo......
i hope u all understand..what is marketing,,let me conclude is-
marketing mainly finding out needs and demand ,then creating the product and then advertiseing these thro media,,and selling in profit.......ok,,,,or any doubt,,,ask me in class ......ok,,its enough for all of u.....
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